Crafting compelling promotional materials at PrepLogic

June 30, 2011

PrepLogic (now Vector Solutions) regularly advertised special offers for its products, and I was responsible for designing one or more of these promotional campaigns each week. These assignments began with the creation of preliminary designs. Then, I would present them to senior management for their review. I would incorporate constructive feedback and continue to seek review until an optimal solution was attained.

From Concept to Completion

With the final concept in hand, I would efficiently produce the campaign’s deliverables, art assets for emails, landing pages, and banner ads. Next, I would consult the development team to ensure I was handing over artwork optimized to meet their requirements. Once the campaign was underway, I would adjust the campaign’s messaging according to customer response.