Crafting compelling promotional materials at PrepLogic

June 30, 2011

PrepLogic (now Vector Solutions) regularly advertised special offers for its products, and I was responsible for designing one or more of these promotional campaigns each week. These assignments began with the creation of preliminary designs. Then, I would present them to senior management for their review. I would incorporate constructive feedback and continue to seek review until an optimal solution was attained.

Promotional email designs for PrepLogic
Promotional email designs for PrepLogic

From Concept to Completion

With the final concept in hand, I would efficiently produce the campaign’s deliverables, art assets for emails, landing pages, and banner ads. Next, I would consult the development team to ensure I was handing over artwork optimized to meet their requirements. Once the campaign was underway, I would adjust the campaign’s messaging according to customer response.

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